Create a link between The real gin and tonic and the Larios brand, by using this concept: 'gin tonic' doesn´t really mean 'Larios Original Gin Tonic'. Focused bars were given a professional kit containing information about the brand, POS and some gadgets for the Gin Tonic pouring, as well as performances with cocktail-specialized barmen. Each Larios consumer was given a present for every Gin Tonic, and barmen were rewarded with bonus by mystery shoppers.

The action was very welcomed by barmen and involved the 100% of the focused bars. Larios increased sales by up to 17.3% in these places.