Cannes Lions
JOE PUBLIC, Johannesburg / CLOVER SOUTH AFRICA / 2006
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Clover, South Africa's biggest milk brand, created a pack that seals in freshness for 50% longer. To demonstrate this benefit we used the age old fable of the tortoise and the hare. The hare invites the tortoise over for a glass of milk and then has to wait an excruciatingly long time before his friend arrives. Lucky for them, the milk stay fresh for much, much longer.
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