Tropika, a dairy fruit mix, launched a new variant called Tropika Da Lite. The new variant's selling proposition is that it contains no added sugar, aiming it at consumers who are health conscious with little time to exercise. Tropika as a brand is synonymous with sandy beaches, palm trees and a laid back attitudes. We combined Tropika's island personality with the selling proposition, resulting in an island style exercise commercial. The exercises depicted in the advertisement are a spoof of what you would do in a real gym. Thus, Tropika Da Lite is the smoothest way to stay in shape.