Cannes Lions

MILK

JWT ADVENTURE CO., Seoul / MAEIL / 2003

Film

Overview

Entries

Credits

Overview

Description

In a kindergarten Taekwondo contest, all boys succeed in crushing bricks except for one boy. A girl watches this, steps out to the stage and crushes bricks easily. The mother of the boy is filming the contest and regrets not feeding him calcium milk.

Similar Campaigns

12 items

Future Me

ALMAPBBDO, Sao paulo

Future Me

2023, QUAKER

(opens in a new tab)