We used a 1934 invention of a scientist and mathematician named Adelbert Ames to construct 'The Horlicks Pro-Height Room' based on his 'Ames Room'. The kids drank Horlicks Pro-Height and entered the room. As they walked across to exit from the other side, parent and friends saw them grow tall through the window.

A terrifically eye-catching launch for Horlicks' latest variant. 8 thousand kids and parents took part in the activity that ran on a festival weekend in Chennai's biggest mall. 3000 Rs. 20 discount coupons were distributed to parents. Owing to this, as well as some more product launches in India, GSK recorded an unprecedented 24.6% growth with Net Sales at Rs.19,215 millions in the last quarter.