Cannes Lions
JUNIPER PARK, Toronto / MILLER BRANDS / 2015
Overview
Entries
Credits
Execution
We adopted the attitude that the brand was attending the festival along side everyone else. This informed every piece we made. We turned the lowly beer mat in to a artistic poster worthy of an arts festival.
Outcome
Our coaster poster was a hit. Once people learned that the coasters fitted together to form a bigger picture the hunt for all the pieces was on. People traded and collected the coasters until they could complete the puzzle.
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