Cannes Lions

MILLER LITE BEER

Y&R CHICAGO, Chicago / MILLER BRANDS / 2006

Awards:

7 Bronze Cannes Lions

5 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

2.5 million new Miller Lite drinkers endure hardship as they join hands accross the landscapes of America. That's enough people to go all the way accross the country. Okay, halfway.

Similar Campaigns

12 items

HNK LAB WPP, Sao paulo

Shark Tank LGBTQIA+

2023, AMSTEL

(opens in a new tab)

MILLER LITE

Miller Lite Football Packaging 2017

2018, MILLER BRANDS

(opens in a new tab)

DROGA5, New york

Ruben and the Receders - Made the Johnsonville Way

2017, JOHNSONVILLE SAUSAGE

(opens in a new tab)

2 Cannes Lions Awards

PUBLICIS PERU, Lima

SELFIE

2015, MILLER BRANDS

(opens in a new tab)

DDB COLOMBIA, Bogota

A CLOUD WITHOUT GRAVITY

2014, MILLER BRANDS

(opens in a new tab)

ARC UK, London

MILLER GENUNIE LAGER

2011, MILLER BRANDS

(opens in a new tab)

BBDO WEST, San francisco

BAREFOOT WINE

2010, GALLO

(opens in a new tab)

Shortlisted Cannes Lions

McCANN OSLO, Oslo

SODA WITH A FRUITY TASTE OF CHAMPAGNE.

2009, RINGNES

(opens in a new tab)

EURO RSCG KLP, London

BARCARDI B-LIVE

2009, BACARDI

(opens in a new tab)

BORGHIERH/LOWE, Sao paulo

STELLA ARTOIS BEER

2008, AMBEV

(opens in a new tab)

LOWE/SSP3, Bogota

PILSEN BEER

2007, MILLER BRANDS

(opens in a new tab)

Shortlisted Cannes Lions

STARCOM MEDIAVEST GROUP, Chicago

MILLER BEER

2002, MILLER BRANDS

(opens in a new tab)