There are real stories of animals who had inherited multi-million fortunes: dogs, cats, chimpanzees and even a hen. Animals with so much money that could make the ordinary human being feel insignificant. With this finding, we developed a campaign for Powerball, the mega-million-dollar jackpot of the Electronic Lottery of Puerto Rico, which used scale infographics to dramatize the difference in wealth between these animals and an average person, and presents the Powerball game as a solution.

Our executions present simple but stylish infographic-like illustrations to represent real facts about the existence of multi-millionaire animals, and their fortunes in comparison with the wealth of an average person. The right use of color, form and scale were essential to accomplish three flawless executions.

Sales increased 7% vs previous year’s same month. Which is very good considering the economic depression Puerto Rico has been facing.