This film was made for Puerto Rico’s national lottery. The island’s lottery is not only made up of big jackpot drawings. As it’s made up of mostly lower-middle class players, the core audience of Puerto Rico’s lottery routinely plays smaller-prize games with a higher probability of winning. They’re not playing for million-dollar dreams. They want to make their rent payments more comfortably, go on vacation for the first time in years, start saving for their children. We wanted to capture that sense of longing for things that may be easily attainable to some, but very hard to get for many.

Loto Plus is a lottery game that offers smaller prizes that are more likely and attainable. The odds of winning are higher. This resonates with the brand’s core audience. For many of them, winning the lottery is not about attaining a luxurious lifestyle. They’d just like some help getting by.

“Ojalá” is a stop-motion animated commercial featuring handmade sets, props and puppets, built to depict a unique representation of the typical middle-class suburban home in Puerto Rico. It was animated at a fluid 24 frames per second, a frame rate rarely used for stop-motion in commercials due to the extremely time consuming nature of this process. It was a breakthrough piece in the history of commercials in Puerto Rico, where character-based stop motion animation is rarely used.

We wanted to achieve a humorously wistful tone that would’ve been very hard to recreate with real actors. Moreover, we found that stop-motion animation with clay-made characters added a layer of meaning to the story. It imbued it with a childlike yearning for the simpler things in life. This type of animation craft helped us give a completely different voice to traditional lottery communications, which are usually focused on luxury and opulence.