Cannes Lions
WARD6, Sydney / BIOGEN / 2022
Overview
Entries
Credits
Background
To this day, Alzheimer's is still a disease with no treatments. GPs and Neurologists are often left unsure about how to discuss and should manage the treatment. These podcast provide key information about the future treatment landscape, reinvigorating hope for their patients.
Execution
Alzheimer’s remains an impenetrable disease – with no treatments to prevent, delay or stop disease progression. Yet Australia’s trailblazing scientists, clinicians and advocates have a vision to redefine Alzheimer’s disease.
“We’ve just got to radically change our thinking” – Geriatrician, surveyed for this project.
We asked 10 of Australia’s foremost experts how they are changing the future of Alzheimer’s disease. Their answers were extraordinary.
Hosted by award-winning science journalist Anja Taylor, the MindChangers podcast series explores the people and stories behind the emerging technologies and new ways of thinking that are revolutionising how we care for Australians living with dementia.
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