Minde Chocolate had a tune in the 1990s that sounded very much like the (symbol of the) '90s. They wanted to relaunch it. Most Norwegians know this song very well. We convinced the client that because their standing is so high, they should be bold and play with their tune in a subtle way. To much of this melody and text, associations to cheesy times pop up too quick. We chose to show that people who think of chocolate, still have this song in mind(e).