Cannes Lions
McCANN, Oslo / BRYNILD GRUPPEN / 2006
Overview
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Description
The interactive campaign takes its starting point in the creative concept "Sweet outside, nuts inside" where sweet teddybears have been put into famous horror movie scenes in the print-ads. At the campaign site we created an interactive scenario where the visitor has a little talk with "Teddy". The user will receive a phone call as well as an sms (one hour later) from Teddy.
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