Cannes Lions
APPLE, Cupertino / APPLE / 2024
Overview
Entries
Credits
Background
The goal with the Mindfulness app on Apple Vision Pro was to create a state that’s ideal for practicing open awareness. The team designed the experience to be deeply immersive and centering, so that even if you’re someone who has a difficult time quieting your mind, you could still find a moment of introspection.
Idea
Mindfulness on Apple Vision Pro offers an opportunity to pause for a contemplative experience of a variety of meditation sessions enhanced with immersive visuals and Spatial Audio. An Apple Fitness+ trainer will guide you through your session, as the dynamic visual and acoustic system welcomes you into a state of calm.
Execution
The visual experience captures essential elements of nature, inspired by the gentle undulation of wind moving through a field of abstract leaves. After a minute of grounding and guided breathing with a flower-like focus object, the leaves expand all around you in space, creating a moment of release. You’re guided to breathe as the petals float around you, allowing for reflection and contemplation. The experience is built on top of a dynamic visual system with 60 different designs, rewarding you for coming back to your practice.
Mindfulness on Apple Vision Pro features a custom sound and music system that delivers a unique soundscape for each session. You can set your preferred rate of breathing and the sound and visuals adapt. A bed of expressive ambient sounds inspired by the flow of the breath is carefully layered with additional sonic elements that accentuate key moments in the experience. This beautifully augments the voice guidance from Apple Fitness+ wellness experts. The soundscape evolves organically, ensuring each session feels fresh and immersive, while also familiar. Seamlessly integrated with visual elements, it provides you with a space to be present and experience a moment of peace.
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