This is a NOT NORMAL radio spot. In order to judge the entry: “Forced to Drive” please watch the attached case study. Don’t worry we kept it really short.

NOT NORMAL is our new claim. By creating the first commercial in Google Images, we achieved our goal of giving our target a NOT NORMAL experience so they could meet the new MINI.

Before we were ready for the launch of the new MINI, our target was already searching for it.

NOT NORMAL is our new claim. By creating the first commercial in Google Images, we achieved our goal of giving our target a NOT NORMAL experience so they could meet the new MINI.

We engaged our fans on social networks by having them share the codes for the commercials.

The experience served as a teaser for our campaign.