Cannes Lions

MINI

TAXI, Toronto / BMW / 2004

Awards:

2 Bronze Cannes Lions
4 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

A mini is parked on a residential street. A blind man walks by, and checks the door handle of the mini to see if it is unlocked. He jumps in and drives off with a screech of the tyres. The payoff? 'Six airbags to cover your butt.'

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