There is a secret place where drivers enjoy the driving experience of a MINI Cooper most, and as we learned from the TV-spot, this secret place is the underground.Hence our way to present the new MINI also led us underground. A two-level website special gives the visitor the option to either learn about facts and figures – which are to be found on the surface – or to plunge into the real MINI-go-cart-feeling which he can find in the underground. Try it yourself and discover the underground driving experience only a MINI can give you. INCREDIBLY MINI – THE NEW MINI.