A new MINI with substantially enhanced environmental performance, such as 33% higher fuel efficiency, made its debut. This MINI with special options is composed of 2 special accessory parts, such as green mirror caps inspiring environments. Furthermore, a carbon offset program was incorporated into a special option package for the car in celebration of its launch in order to generate commitment for environmental conservation activities, and we started developing the creative solution for this.

In Japan, forest thinning is more important to keep forests healthy than tree planting because if artificial forests, which account for 40% of the entire forests of Japan, are left unthinned, trees would end up emitting CO2. The production process of “timbers from forest thinning” involves a lot of effort and money, and thus effective use of these timbers is essential. We created an animal-shaped puzzle using these timbers for the carbon offset program package’s design. MINI has expressed through this package design that cars can coexist with the environment by integrating MINI into various animals in the puzzle.

MINI has sold all of the 150 special option packages available. This means that 800 kg of CO2 per car or a total of 120,000kg has been offset. This is equivalent to the total amount of CO2 emitted by a MINI travelling approx. 26.5 times around the planet. This package has been widely covered by various media outlets.