Cannes Lions

MINI ROOF DESIGNER

INTERONE WORLDWIDE, Munchen / BMW / 2007

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Description

The goal was to develop a top-quality online application for personalising the roof of all MINI hatchback models. The personalised roof motifs were also supposed to be of print quality and E-Commerce features were to be created. An easy-to-use design tool developed with Adobe Flash enables visitors to the website to configure their own MINI (e.g. colour, roof type, and antenna) and create their own roof design using a variety of pre-defined shapes as well as their very own freehand illustrations and texts.The application is rounded off by a gallery containing a bird's-eye view of just some of the many eye-catching designs which have been created.

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