Creative-minded people share a common trait with the Mini – individuality. So we sent them the Mini art kit, containing outlined drawings of the Mini, complete with colourful stickers for them to paste on the drawings. We also threw in another carrot.The most creative design wins a Mini for a week.

10 Minis sold as a result of the event. Cost of event including DM: RM70,000. Cost of cars sold: approximately RM2 million.