Cannes Lions

RENAULT/DACIA LOGAN

PUBLICIS COMUNICACION ESPANA, Madrid / RENAULT / 2008

Awards:

1 Silver Cannes Lions
Film
1 of 0 items

Overview

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OVERVIEW

Description

Renault Dacia Logan lands in Argentina using an advertising campaign focused on young people. Thanks to its space, the model becomes the perfect car for new families. Taking a popular song as a leitmotif, the spot ironically describes a common couple’s life.

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