Cannes Lions

MINI COOPER 56

PLAN.NET CONCEPT, Munich / BMW / 2007

Presentation Image

Overview

Entries

Credits

Overview

Description

How the new Mini was really created:The revolutionary new developments for the Mini revision 56 came from the secret (and therefore unknown) Mini lab, a subdivision of Mini. Here Mini’s scientists and engineers just follow their inspiration, how far out it might ever be: Rocket Power for the engine, chemical fusion for the lights system, an incredibly sophisticated machine for the production of interior parts.

INCREDIBLY MINI – THE NEW MINI.

Similar Campaigns

12 items

We Are M

TBWA\JUICE BEIJING

We Are M

2023, BMW

(opens in a new tab)