Under the concept 'NEW MINI. INCREDIBILY MINI', the action shows the driving of the new MINI through a corn field. The interactive piece makes use of special formats, including the incorporation of the TV ad, to allow the user to interact with the new mini in a 3D level, the same way it's projected on TV. One of the main highlight of this action, is that the users can drive the new mini with their mouse, resulting in a user – banner activity, similar to the dynamic of a video game.