Cannes Lions
ZELIG SOUND, London / MINI / 2022
Overview
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Credits
Execution
We used hundreds of custom original recordings - balloons, rubber toys, tiles, metals, tires, liquids, plastics. We made custom virtual instruments to let us pitch and play large amounts of sounds on the fly to give things a fun organic feel. We found interesting ways to represent electricity with synths and FX.
Humour, tactile, ASMR like details, making the 3D and motion feel truly believable and touchable with sound design. We filtered and edited the music to make moments pop. We pushed the concepts of the individual films, creating characters out of the cars and environments. We created some of the most engaging sound design content seen in a MINI film, making sure people don’t want to look away!
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