Toyota client asked the agency for a direct mailing that would convey the company environmental commitment, also when wishing their clients Merry Christmas.

We decided then to produce some delicate and precious objects such as hand painted Christmas balls, and to put them in an anonymous box with the word Fragile on it.The boxes were then delivered one by one personally to a selected list of VIP clients, journalists and Romanian opinion leaders.When they opened the box, they found a "Christmas globe" and with it a strong but sweet message: "The world is in your hands. Treat it well. Merry Christmas fromToyota.

Very good image and PR results both for Toyota and for the agency.