Pimkie is a 25+ women fashion retailer with more than 750 stores in 47 countries. The fashion retail market is highly competitive and although in the last few years Pimkie invested a lot in a more trendy, fashion-expert image, really fashionable 25+ women were still not considering visiting a Pimkie store. Brands that invest massively in advertising, like H&M, are being perceived as more fashionable.

Although in the last few years Pimkie invested a lot in a more trendy image, really fashionable 25+ women were still not considering visiting a Pimkie store.

By installing The Pimkie Mini Fashion Bar in trendy boutique hotels in real fashion cities, we offered the right target audience a sample of Pimkie's trendiest outfits, in a relevant and qualitative way. The Mini Fashion Bar proves that Pimkie is an innovative brand that understands the needs of fashionable women.

The Mini Fashion Bar was first tested in trendy boutique hotels in fashion cities like Antwerp, Amsterdam and Barcelona. The first results were amazing. Nearly 100% of women truly appreciated a Mini Fashion Bar in their closet. Over 50% actually really bought an item! And even more importantly: consideration to visit the Pimkie store was over 70%. Which is far above expectations, considering this for Pimkie hard to convince fashionable audience. By September – during the fashion weeks – the Mini Fashion Bar will be available in over 10 European countries.