The web page contents of gq-magazin.de are packed into three parcels, decorated with bows, and moved down a slide into a waiting MINI. The car bounces softly upon impact, flashes its lights and drives off. Behind the MINI, a billboard visually conveys the most important information.Image campaign for the MINI Lifestyle Shop targeting modern performers on lifestyle sites. The aim was to drive qualified targets to the shops for Christmas specials.