Cannes Lions
TBWA\RAAD, Dubai / ARABIAN AUTOMOBILES / 2012
Awards:
Overview
Entries
Credits
Execution
The HouseHunter Test-Drive is a new media format that ‘talks’ to the website’s search engine. When you search for a home, it matches your preferred residence (apartment or villa), budget range, selected neighbourhood, and family size with the right Nissan for your soon-to-be driveway.
From the majestic villa on the beach to the budget-friendly studio in the burbs, the HouseHunter Test-Drive Banner knows the right vehicle in the Nissan line-up for every search query.
It then lets you sign up for the handiest test drive a new expat can imagine: the chance to test drive your Nissan and go to a property viewing in just one click.
Outcome
The HouseHunter Test-Drive introduced thousands of visitors to the Nissan model that fit their lifestyle. 1,206 test drives were booked through the banner over the 3 week campaign period, across 7 Nissan models/categories.
And we helped Nissan stand out from the crowd with personalised service and a helping hand… that makes you feel at home.
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