Cannes Lions

MINI LOTTERY

OGILVY & MATHER ADVERTISING TAIWAN, Taipei City / TAIPEI BANK / 2005

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

Four beauty queens go to toliet, and they have been locked out by the other beauty queens. It is referring to the change of the product, 6/42 lottery to 6/38 lottery. Get rid of 4 numbers and you have a bigger chance to win the game.

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