The campaign objective was to attract potential iBest users willing to have access to the iBest Sex channel. The marketing objective was to increase iBest Sex channel subscription. Target audience: Men over 18 years old.This ad plays with people's curiosity, trying to look behind the door but not being able to do it. This demonstrates the excitement of being an iBest Sex subscriber, having an ‘open door’ to the channel. At the same time illustrates the frustration of not being an iBest Sex subscriber. This ad manages to advertise sex in an elegant and fun way, without being vulgar.