Cannes Lions
ÅKESTAM HOLST, Stockholm / FOLKSAM / 2015
Overview
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Credits
Description
Is it possible that in just five weeks get a group of 3-4 year old children, who never played the piano before, to convey
a classical piece together on a concert stage? In this project for Folksam, Sweden’s largest company for child insurance, a group of toddlers from preschool Klara in Stockholm takes on the challenge. A journey starting from zero to the final implementation at a Swedish concert hall - led by Kapellmeister and composer Jan Risberg of the Royal College of Music in Stockholm. An adventure marked by hope, joy and faith in children's great abilities.
Execution
A group of 3-4 old children learn to play Erik Saties Gymnopédie no 1 on a grand piano.
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