From zero to hero: in 12 days, we gained 21,314 fans. We doubled the objective of 10,000.Benchmarks: -UK (60m inhabitants) has 47,500 MINI fans, Belgium (10m inhabitants) now has 21,000 fans-We surpassed 27 car brand fan pages, including Audi, BMW, and MercedesDuring the campaign, 75% of the fans were talking about it.The site got 134,716 visitors and generated over half a million page views in 12 days.Average time on site was over 8.5 minutes.The campaign was mentioned on over 250 blogs, and massively spread through Twitter.