Cannes Lions

MINI- MART

PUBLICIS SINGAPORE / MINI / 2011

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Overview

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Overview

Outcome

During the month of promotion, we spent a total of $1,950 (Light $1.20) + (5% discount from average spend of $20 per foreign worker per visit = $1) x 1500.Cost invested = $1,950Revenue increased in 1 month = $30,000 ROI (1 month) = 144%

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