In winter 2011, MINI presented a Roadster: a classic 2-seater sporty, masculine, agile and with a powerful engine. A MINI designed for adventure and for leisure time that is both active and extreme. For the market launch, an 8-sided flyer was produced under the campaign motto, ‘Another Day. Another Adventure’ , for use in MINI dealerships around the world.

Together with some illustrators, we set off on a journey into the world of the graphic novel. We designed a fully illustrated flyer in Indian scenery. The illustrated Roadster, inspired by Jean Graton Comic, is very fast and dynamically placed in scene. Over 23 double and 2 single pages it speeds through the Indian traffic, over a dizzyingly high bridge and along the Ganges.

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