Media Execution:

With MINI being sponsor of the Swiss Open Air Cinemas, the challenge was to connect the topics MINI and cinema. Here is the new, small and funny media solution:

We produced iconic scenes and heroes of the films that were showed at the Open Air Cinemas as shadow flyers. A promo team attached the flyers to the headlamps of parked cars. When starting their cars, the owners saw our message on the wall right in front of them.

The result:

MINI fans and movie enthusiasts began collecting the „shadow flyers“ and were even more excited about open air cinemas – and the MINI brand.