"Let’s hope we never lose our instincts"Freelander is the authentic 4x4 in its category. Freelander drivers want to be different from other 4x4 drivers; they are more adventurous and genuine. We all have instincts that we can’t deny and which form a part of us; instincts of adventure and free spirit which Land Rover Freelander drivers will never lose.TONE OF THE CAMPAIGN • Adventurous: free spirited and full of life. • Contemporary and Premium