The campaign was launched in the format of a teaser in the most widely-read regional magazine in Sao Paulo. The single page ad displayed the product on its own, in the middle of the page, with the site underneath: www.oqueehisso.com.brWith online medium involvement, the internet campaign used a guessing game: “click and discover”. In order to complete the 360º actions, all ads led to the campaign’s hotsite with videos of uncommon and irreverent situations for the possible answers to our “mystery”, as well as a space for the consumer to offer his opinion and share it with friends.

With an investment of only R$ 377 thousand and a return R$ 2 million in spontaneous media!A growth in sales of 389% after the first month launched!The result went way over expectations: the entire year’s goal was met in only 3 months!