Cannes Lions
PKP BBDO, Vienna / WRIGLEY / 2011
Overview
Entries
Credits
Execution
We used giant installations, displaying a face in profile, and cleverly positioned them in front of active snow cannons.
Outcome
The installations were an instant motif of interest for photographers, intriguing many tourists becoming an attraction of their own. Following the success, further installations are planned in various ski locations outside of Austria.
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12 items