Cannes Lions
PORTA, Santiago / ASOCIACION DE RADIODIFUSORES DE CHILE / 2014
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During the National Holiday, many people die due to alcohol related car accidents. We know that while people are partying it is very unlikely that they remember any kind of prevention messages that they have recieved before. That’s why we delivered a message using 900 hundred different radio stations, interrumpting the transmission, and with them, the parties, to raise awareness about the dangers of drinking and driving during the parties.
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