Cannes Lions
MIRRORS
McCANN ERICKSON, Madrid / L'OREAL / 2013
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Overview
Entries
Credits
OVERVIEW
Execution
Being a very intimate and emotional action it was planned to go online.
Via L’Oréal’s youtube channel, their website and social media.
Outcome
In 2 weeks more than 1.500.000 viewings on youtube.
Trending Topic on Twitter.
The worthiest positive action in the consumer qualitative panel.
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