The connection with the target was achieved through a positive message in a different way, who would have thought that an airbag could emerge from nowhere while you're making up? It built a stronger bond with the brand and the target by communicating a vital message.

* With an only investment of 37,000 USD we obtained 700,000 USD in free media.

* The activation generated thousands of online conversations after just one week.

* We got more than 80 impacts in the 20 places where we put the device.