Cannes Lions

Missed Signs

McCANN ISTANBUL, Istanbul / DOGUS OTOMOTIV / 2016

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OVERVIEW

Description

As Traffic is Life! platform we created The Missed Signs, to take people’s attention to the dangers of using mobile phone on traffic.

We used notification on real traffic signs and put the messages below it.

We made the project in Seferihisar, a holiday town in which the accidents increase in the holiday season.

We determined the critical points with the help of police officers and applied the project to 50 points of the city.

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