Eurobest
THJNK, Hamburg / AUDI / 2016
Overview
Entries
Credits
Background
On earth, quattro has proven that all conditions are perfect conditions.
Now, the ultimate test awaits: the moon. With temperatures that
range from +105°C to -160°C, a surface that consists of lunar
regolith – moon dust – that is 1.000 times finer than dust on earth
and many more conditions that can't be found on earth. A huge challenge for
Audi engineers that work in the field of lightweight, 3D printing, e-tron
battery technology, design, and of course: quattro drive system. On the moon,
technology will be tested that will make every Audi on earth safer.
Execution
Together with the Part-Time Scientists, Audi is developing the Audi lunar quattro and making it ready for the moon. A global campaign that converges in a digital content hub lets users experience and share in every step of the mission. Content pieces report on new developments and enhancements, also providing in-depth insights into the people, the technology and the mission itself. And bring pioneering spirit to life in a whole new dimension.
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