Cannes Lions
CLAYDON HEELEY, London / GOODYEAR / 2006
Overview
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Credits
Outcome
This was essentially an awareness mechanic, where respondents were lead to go online to find out more information about the Run on Flat tyre. Each country then developed their own regional promotion and supported it in the way that they saw fit. For example, in Spain, the campaign was supported by PR, with a local TV Station following samplers around and gaining consumer reaction on the ground.
Similar Campaigns
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