Cannes Lions

MissMe

TOOL, Los Angeles / BRIT+CO / 2016

Film
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Overview

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Credits

OVERVIEW

Description

Ultimately, this is a piece about a female activist who happens to use the medium of street art to express her opinion. This isn’t about her process or her materials -- ultimately her resources are just a means to an end. The end is the message and the purpose. It’s the dialogue and changes she wants to create around gender, consumerism, and role models.

Execution

This film was shot on location in Montreal, Quebec over the course of a weekend.

Outcome

Artful Vandal, and the accompanying films of the "Make It Happen" series for Brit+Co received over a million combined views on YouTube and had a remarkable engagement for their community. Brit+Co continues to create original video content on the heels of this successful launch.

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