Cannes Lions
DROGA5, New York / JOHNSONVILLE SAUSAGE / 2015
Overview
Entries
Credits
Description
Sharing Johnsonville Sausage brings folks together like family, so one neighborhood has decided to host a weekly Sausage Sunday potluck. But someone missed the memo.
Execution
Open on a smiling woman standing in a dining room holding a sausage dish, surrounded by family and friends. She speaks to them.
Mom: It’s Sausage Sunday, when we share sausage, just like family.
A group of friends gathers around. As they shout out, each one holds out a dish featuring a Johnsonville product, including a brat hot tub, muffin cups with sausage and BBQ meatball sliders.
Friend 1: I brought a brat hot tub!
Friend 2: Italian sausage and peppers!
Friend 3: (Sings) Breakfast sausage muffin cups!
We cut to Gary, a fourth guy wearing a giant sausage costume.
Friend 4: (Equally enthused, singing) I misread the email!
We hold on him for an awkward beat.
We transition to a beautiful pack shot of Johnsonville Brats, Fresh Italian Sausage and
Breakfast Sausage in a similar dining room environment, followed by the Johnsonville
logo and art card.
Logo: Johnsonville
VO/Super: Johnsonville. We don’t make sausage. We make family. And sausage.
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