Cannes Lions

STAY-AT-HOME SON

DROGA5, New York / JOHNSONVILLE SAUSAGE / 2015

Film
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Overview

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Credits

OVERVIEW

Description

Johnsonville Fresh Italian Sausage brings family together. In fact, Mom’s Fresh Italian Sausage has kept one family so close together, her middle-aged son is still living at home. So she and Dad hatch a scheme to get him to move out.

Execution

Open on a suburban dining room. It’s dinnertime, and a 50-something couple is scooping pasta and Johnsonville coined sausage onto their plates on the dining room table. Their 38-year-old son enthusiastically runs up from his childhood bedroom. He’s still dressed like a teenager, wearing a backwards ball cap. It’s clear he’s still living at home.

Son: Whooo, smells like spaghetti with Johnsonville Italian Sausage, my favorite.

His parents give each other a look, as if they want to breach a difficult subject.

Dad: Bad news. The Johnsonville factory burned down, Brian.

Mom: It’s terrible.

His dad nods and holds up a “newspaper article” that’s clearly homemade. The headline reads: JOHNSONVILLE FACTORY BURNS DOWN, BRIAN.

Son: If you can’t serve tasty sausage, why are we even family? I… I…may as well move out.

His parents try to contain their excitement.

Mom: Well, if that’s what you feel like you have to do-

Son: (Interrupting) You’re right. I’ll stay. And tomorrow, we’ll help Johnsonville rebuild that factory. (Running upstairs) I’ll take dinner in my room! With chocolate milk!

He runs back up the stairs, jumping on the landing like a teenager would.

We transition to a beautiful pack shot of Johnsonville Fresh Italian Sausage, Meatballs

and Fresh Ground Sausage in a similar dining room environment, followed by the

Johnsonville logo and art card.

Logo: Johnsonville

VO/Super: Make pasta tastier with Johnsonville Italian Sausage. We don’t make sausage. We make family. And sausage.

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