During the movie we placed a special makeover of what was supposed to be James Bond's hand melting the snow with a laser pen and drawing Mitsubishi logo and instantly after this we aired a 5" screen with logo ID and ONE ONLY commercial break presenting the new 2005 model Lancer 05 and immediately after this went back and carry on with the film with no other commercial break during the whole movie.

For TV network the implementation seemed so impactful that for the first time ever in network's history accepted to do it at ZERO production and air time COST. This could have cost 90,000 usd. Effectiveness not only in budget but in audience captivity(50% more audience than a regular commercial break)