Cannes Lions
DENTSU, Tokyo / MITSUBISHI / 2011
Overview
Entries
Credits
Description
Create a greeting card that allows the recipient to experience the brand. For business-to-business use, the greeting card was intended to express the corporation’s gratitude and continued patronage in a warm and heartfelt manner.
Execution
It was designed to communicate a message from a company that has been building communities for over 100 years that they will continue to light up the lives of many people.
Outcome
The card was sent to business clients and received a big reaction. Some returned the card with a message on it, which helped motivate the people who worked for the company.
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