Cannes Lions

MIXIONARY

MAUD, Sydney / DIAGEO / 2013

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Overview

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Credits

OVERVIEW

Description

The Mixionary posters were designed as part of the strategy to launch the Mixionary brand and mixionary.com – an online destination that breaks down the mystique around mixed drinks and cocktails. Each hand screen printed poster is a graphic recipe for a single cocktail with every ingredient broken down into proportionate colour blocks.

Execution

The Mixionary brand and website was designed to break cocktails down to their simplest of elements. The Mixionary posters also did this, however in place of symbols, colours were used.

Outcome

The limited edition posters were printed, framed and placed in an art gallery and guests were given the opportunity to buy a print for themselves. While the posters were unbranded, mixionary.com information was provided at the event. They’re collectable pieces that will live on with the fans of each drink.

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