Cannes Lions
COLENSO BBDO, Auckland / FRUCOR / 2006
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A man on a jog hears the beats and words of a familiar song from the people he passes in the city. As he hits his stride and gets into the runner's 'zone' it is revealed that he is hearing the words from Queen's 'We Will Rock You.' This is how he experiences the zone with Mizone sports water.
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